Auction Listings Are Vital to the Success of Fundraising Auctions

Fundraising Auction Tip: You should always provide potential bidders with a printed Auction Listing of both your Live and Silent Auction items at any Fundraising Auction. A printed Auction Listing is vital for several reasons:

An Auction Listing informs bidders of the order of sale, and what is coming up next. If you keep your bidders guessing, they will simply not bid.

If bidders are not 100% certain of what they are bidding on, they will not bid. A printed Auction Listing should answer any and all questions about what is being sold in order to encourage bidders to bid as much as possible.

Bidders often need time to plan their bidding strategies, especially on multiple and/or larger value items. A printed Auction Listing helps them to do that.

Couples often need time to consult with each other about what they are willing to spend on something. A printed Auction Listing helps them to do that.

Potential bidders need to know the specifics, the benefits, and the restrictions on any item they are going to bid on, especially on travel and/or other higher value items. A printed Auction Listing should answer all of their questions, in writing.

After bidders see that they have lost an item to another bidder, a printed Auction Listing makes it easier for them to re-strategize on what else they can bid on.
Printed Auction Listings generally come in 3 forms:

Printed in the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-inserted into the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-delivered to all attendees, or left on each dinner table in the room.
Auction Listings cost practically nothing to produce and they can make the difference between the success and failure of a Live and Silent Auction. You should never conduct a Fundraising Auction without one.

A Case Study

Let me share a real-life experience with you. Once I was hired to conduct a Fundraising Auction for a nationally renowned organization. The event was held in a major hotel, in one of the country’s largest cities, with several hundred “black tie” participants attending. It was an extremely professional event, with the music, singing, lighting, speeches, and awards all perfectly timed and choreographed. Everything was done to perfection… exception the Fundraising Auction.

Although I had signed an agreement to serve as their Auctioneer nearly one year in advance of the event, no one bothered to contact me for any advice or help. Approximately one week prior to the Auction date, I contacted the group to see if they had replaced me with another Auctioneer. But they said that I was still their man.

Upon arriving at the event I asked for a copy of the Auction Listing. I was told that there were none. I’m not sure whether they felt that the Auction Listing wasn’t necessary, or whether someone forgot to have them printed. This was never made clear. When I asked what I was to use at the podium, I was told to copy the list of Live Auction items from a committee member’s computer. It took me about 30 minutes to copy three pages of hand-written notes in order to prepare for my role as their Auctioneer.

I knew that they had created a PowerPoint program showing the various Live Auction items. When I asked whether the PowerPoint slide order corresponded to the order of sale I had copied from the committee member’s computer, I was met with a blank stare. The committee member left to check the slide order, and returned to let me know that the slide order did not correspond my notes, and he provided me with the correct slide order… hand-written on a paper napkin. This forced me to re-arrange my three pages of hand-written notes before taking the podium.

There was a Live Auction Table with descriptions of the Live Auction items that were to be sold, but the table was not clearly marked, and it received significantly less attention than the Silent Auction Tables, which were clearly identified. Since the Live Auction Table was located adjacent to the “Raffle Table”, it appeared that most people thought it was part of the raffle and therefore paid very little attention to it.

According to the event program (which did not include an Auction Listing), I knew approximately when I was to begin the Live Auction. At the designated time the Master of Ceremonies announced the start of the Live Auction to the several hundred people in attendance, and introduced me as Auctioneer. As I approached the podium I realized that photographs of award winners were still being taken… directly in front of the podium where I was to stand… which required me to stand aside for several minutes until the photographers were done. Can we say “awkward moment”?

As the photographers cleared, I approached the podium and began my Live Auction introduction. Approximately one minute into my introduction, the “Raffle Committee” approached the podium and stopped my Live Auction Introduction in order to pull the 8 or 9 Raffle Winners. These drawings lasted about 5 minutes. Upon it’s conclusion I was allowed to resume the start of the Live Auction.

When standing at the podium two intense and extremely bright spotlights were pointed directly at the podium. The lights were so bright that I literally could not see the center 1/3 of the room. I could see the tables on the right, and on the left, but was totally blinded when looking straight ahead. It took perhaps five minutes before the spotlights were turned off.

While at the podium and describing Lot #1, I had to ask someone to start the Lot #1 PowerPoint Slide… because apparently no one was assigned that job.

So with only the Auctioneer’s verbal description, and a PowerPoint slide, it appeared that few people in the room had any idea about what we were selling… or when we were selling it… until it was announced by the Auctioneer. As a result, bidding was extremely light and the final results fell several thousands of dollars short of where they should have been
The learning experience is this:

The Live Auction is where you place your better items, and where the real money should be made at any Fundraising Auction. Let bidders know as far in advance as possible what you will be selling, and the order of sale, so they can get excited about the Auction, and plan their bidding strategy accordingly.

Auction Listings are absolutely vital to the success of both Live & Silent Auctions. In my opinion, revenues at this Auction fell thousands of dollars short of where they should have been, because no Auction Listing was provided to the guests.

If bidders are not perfectly clear on what is being sold, including both the item’s specifics, benefits, and restrictions, they will not bid.

When you have a committee of volunteers, especially volunteers having full time jobs and/or very busy schedules, the services of a professional Fundraising Auctioneer can help to keep the committee on track.

And once you retain the services of a professional Fundraising Auctioneer… use the services that you are paying for.

5 Benefits of Working From Home and Having a Home Based Business

The trend to home based businesses is really exploding. And, with good reason. The flexibility and profitability of working from home is tremendous. Besides for the fact that you can get up when you want and wear what you want, there are many other advantages to working from home and having a home based business.

Benefit #1: Increased Productivity

Working from home allows you to have more time. More time for work, or hobbies, or your family. It eliminates the commute to work. According to the U.S. Census Bureau’s American Community Survey, the national average drive-time is 24.3 minutes. Americans spend over 100 hours a year commuting. Working from home not only eliminates the time spent commuting, it also eliminates time in the office spent socializing or leaving to get lunch. This time gained results in more productive hours and few hours spent “working.” Working from home also gives you the freedom to take a break to exercise or do something around the house. You’re home when packages arrive to sign for them. You’re home when the repair man comes and will only give you a four hour window. You are also more available to clients who need to reach you in the evening and on the weekends with a home based business. And, best of all, you’re home for your kids and pets when they need you. According to USA Today, people who work from form report having fewer sick days, improved morale, and improved productivity.

Benefit #2: Tax Savings

Working from home means a home office. A home office means deductible business related expenses such as Internet, phone, office space, subscriptions, and insurance. The IRS allows you to deduct a percent of your mortgage or rent payment, depreciation, property taxes, insurance, and utilities. The percent you may deduct is calculated by the number of rooms or square foot of your home you use for your business. For example, if you use one room of a four bedroom house for your home based business, you can deduct 25% of the homes’ operating expenses. However, this space must be designated specifically for your business on an on-going basis. According to the IRS, in order to deduct something as a business expense the “business expense must be ordinary in your business and necessary for operation.” Ordinary just means an expense that is accepted and common in your business. Necessary means those that are helpful and appropriate to maintain your business. The IRS requires you to separate your personal and business expenses and then only the business expenses can be deducted.

Benefit #3: Flexible Hours

Who wants a strict 9-5 job? It’s wonderful waking up and starting your day on your own schedule. Time to read the paper, get the kids to school, exercise all before you begin work. You have the flexibility to switch gears when you like. If you can only get a mid day doctor or hair appointment, that’s just fine with a home based business. It provides the flexibility to make it to your childrens’ school events, stay home with a sick child, or work late after the kids are in bed.

Benefit #4: More Family Time

One of the most fulfilling benefits of working from home and having a home based business is the ability to gain control over your life. Parents who work from home report a much higher level of family time and a much lower level of stress. If you chose to quit at 3:00 when the kids come home and work at night after they are in bed, that is now a choice of your own accord. Home based businesses allow for balance and the freedom to take the day off to golf or spend it with your kids without having to check in with someone.

Benefit #5: More Profitability

You will save money on rent, meals out, gas to commute, and the cost of work clothes. More importantly, instead of having a boss tell you when you have to work, when you can take vacation, when you’ll get a raise or a promotion, you make those decisions yourself. Your advancement and income is directly related to your own productivity. As a result, you’ll likely want to work harder and smarter since you reap the benefits directly.

Best Home Based Business – What Are the Best Home Based Businesses to Make Money Today?

What is the best home based business to get into right now? Ebooks and any digital product is the best way to go. What does this mean to you? It is the easiest and simplest way to make money with a tight economy. Here is how to get started in this business you can operate from home.A digital product can be an ebook, training seminar, course, or game. This means you do not physically touch the product. You do not at all need to store any inventory in your own home either. Another cool thing, normally you will not ever need to ship the product either to your customer.The best home based business is becoming an affiliate of the companies that are selling these products. Go to places like ClickBank and set up an account and go window shopping on products you would like to buy and sell.You will be given a code to use that has your own set of numbers and letters for your home based business. This code will change your life! Every time a customer buys from you, your code is embedded in the web browser address when they click to buy. This means you get credit for the purchase.You can be given text ads, banners, and so many more tools to help your home based business grow and be promoted. Take the text ads and place them in free classified ads. When a customer reads the ad and is interested, they will click and land on the site you are promoting. This is one of the best home based business opportunities to get into and start immediately.Now, let’s get your best home based business to grow even more. You need to have a website. There are plenty out there that are under $10 a month. A lot will give you thirty days free to try it out. Have one site for each category you are promoting and selling in your home based business.If you are a person that likes music, then you may decide your best home based business is an online music store. Take all your affiliates for music and put them at home on your online business website. Now, your customers have a wide variety to choose from. Take some of your ads, not all, and start pointing them to your website to build traffic. The more traffic you get to your site, the higher your site will rank in the search engine and can be found more easily.The next step, if you wanted to sell another category say books, then have another website for just books. Now, connect the two websites together and when your customer is at one site, they can see you have another site and go shopping there also. When a customer buys something and checks out, there is a thank you page that can redirect them to the other site. They could even bookmark it for later.So, the best home based business does not even cost you any money at all to get started!